On Friday 18 September, perfumer Jo Malone appeared on ITV’s Lorraine where she spoke about the treatment of Boyega by Jo Malone London, which she sold in 1999 and departed from in 2006. Shortly afterwards, the Star Wars star revealed that he had decided to step down from his role as a global ambassador for the firm. Last year, it was announced that Boyega had been chosen as the first male ambassador for Jo Malone London - which is now owned by Estee Lauder. “No apology, no recognition that this was their mess and they need to clear up. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. "John is a tremendous artist with great personal vision and direction. Speaking to GQ magazine, he said black characters have been "pushed to the side" in Disney's Star Wars franchise. Our journalists will try to respond by joining the threads when they can to create a true meeting of independent Premium. On a human level, people make mistakes. The perfumer said she feels “humiliated” by the incident, describing Jo Malone London’s failure to contact Boyega prior to the launch of the reshot advert as “despicable and disgusting”. What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. I find that insulting. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a … The brand reshot the commercial with Chinese actor Liu Haoran … The actor starred in an advert, called “A London Gent”, and is shown hanging out with friends and family in Peckham, where he grew up. The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. Jo Malone has criticised her former company’s decision to cut John Boyega from an advert he directed and starred in, saying she feels “humiliated” to have her name associated with the controversy. In Star Wars: The Force Awakens, he played the leading role of Finn - but despite that, Chinese posters promoting the movie removed or diminished him and other non-white characters. “That’s why I’m sitting here. Jo Malone London has issued an apology for dropping John Boyega from a reshot advert he originally starred in for the perfume and candle brand, describing the … John Boyega is stepping down as a brand ambassador for the British perfume and candle company Jo Malone after the brand reshot a video he created for the Chinese market. In their statement, Jo Malone also apologized to Haoran, best known for "Detective Chinatown," and said he was not involved in the "concepting" of the Chinese video… Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. I’ve made mistakes, I get that. Please continue to respect all commenters and create constructive debates. The ‘Star Wars’ actor was replaced with Chinese star Liu Haoran. This isn't the first time that Boyega has been deleted from a China-based ad. The recreated ad replaced Boyega with Chinese star Liu Haoran. However, the ad shown in China saw Boyega replaced with the Chinese star Liu Haoran - a move that the company has now admitted was a misstep. Pic: Jo Malone. "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. Jo Malone, owned by Estee Lauder, has since removed the advert from its campaign in China. "Dismissively trading out one’s culture this way is not something I can condone" John Boyega has resigned as global ambassador for Jo Malone after he was replaced by a Chinese actor Liu Haoran.. British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. “There is nothing in this, nothing that resembles me. Speaking on Lorraine, Malone said: “This has gone global around the world – what am I supposed to do? Actor and activist John Boyega is stepping down from British Perfume and Candle Company Jo Malone after they reshot a short film that he created. When the advert was launched in China, it was reshot with actor Liu Haoran, a decision that Boyega only learnt about later on social media. The Independent has contacted Jo Malone London for comment. Jo Malone apologises to John Boyega after actor is cut out of Chinese version of aftershave advert, John Boyega in the original advert. "We deeply apologise for what, on our end, was a mistake in … The ad shown in China saw Boyega replaced with Liu Haoran - a move that the company has now admitted was a misstep. “When you look at that video and you look through his eye being a child, that man brought his life story to people and to that brand and how dare somebody treat him – and he finds out he’s been replaced on social media. You can find our Community Guidelines in full here. The most insightful comments on all subjects will be published daily in dedicated articles. John Boyega calls Disney out for marketing a Black character, only to ultimately push them aside “If we are ever to see change in this country and this world people need to start taking responsibility,” she added. Featured Video Hide ", The company also said that it recognised "this was painful and offence was caused", adding: "We respect John, and support our partners and fans globally. The company Jo Malone, which is owned by Estée Lauder, apologized for taking the video created and directed by Boyega and replacing him with Chinese actor Liu Haoran … That’s the bit that really gets to me,” she said. We … When the advert was launched in China, it was reshot with actor Liu Haoran, a decision that Boyega only learnt about later on social media. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. My name has been associated and it’s been done in my name, but also people think it’s me,” she stated. “This has gone global. 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